Audiovisual Promotion

Audiovisual promotion is an indispensable factor in the film industry. Implementing appropriate communication, advertising, and marketing campaigns enables us to achieve international awareness of a production, thanks to which films can be viewed in different countries around the world, through film festivals and digital platforms. Netflix, for example, has revolutionized the way we watch series, documentaries, and movies. But not only this platform, HBO, Amazon Prime and Disney + are just some of the options that users can choose to enjoy the best cinema from home.

This has made the online distribution of films more competitive, and the public can access, at a very low cost and with a single click, the best global productions. To provide the best scientific qualification in this field to design professionals, TECH designed this university lecture in the management and promotion of audiovisual products, which will give them the keys to ensure the competitiveness of their companies’ films among the best in this sector, achieving high audience ratings, and thus placing them among the most viewed internationally.

The curriculum specifically covers: audiovisual distribution, the structure of distribution companies, market research in cinema, social networks as a means of promotion, online distribution or film festivals. The latter has traditionally been the most important screening channels in the world, and therefore, it is important not to forget the importance of a film that is broadcast through one of these events, because, in general, it usually gains the approval of the public and critics.  

A 100% online university lecture that will allow the student to distribute their study time, as they are not conditioned by fixed schedules or need to move to another physical place, and the ability to access all content at any time of the day, and balance work and personal life with the academy.

The university lecture in the management and promotion of audiovisual products contains the most complete and up-to-date educational program on the market. The most prominent features of its training are:  

• Development of practical cases presented by design experts
• Its prominent graphic, schematic and practical contents through which it is conceived, collect scientific information and practical care around those fundamental disciplines of professional practice.
• Practical exercises where self-assessment can be carried out to improve learning
• Its special focus on innovative methodologies for the management and promotion of audiovisual products
• All this will be complemented by theoretical lessons, questions to experts, discussion forums on controversial issues and individual reflection work.
• Content available from any fixed or mobile device connected to the Internet